Nintendo “clearly revised” its messaging on discs following PlayStation mess, says ex-marketing lead
(Image credit: Future) As a journalist, it’s crucial for me to observe PlayStation’s ongoing PR turmoil from a completely impartial viewpoint – this way I can inform you all about the developments with minimal input from my own individual beliefs. However, for a corporation like Nintendo, which clearly regards Sony as one of its principal adversaries, you likely wish to keep an eye on what has transpired following PlayStation’s declaration that production of physical discs is concluding in 2028 with a much more tactical lens. Nintendo has always been remarkably steadfast, intentional, and methodical in its communications, with a former marketing lead indicating that the company is strategically altering its public stance on physical media in direct reaction to Sony’s present crisis. Within this very particular framework, Nintendo is already in an advantageous PR scenario simply by launching a console in 2025 that completely accommodates physical titles without a digital-only option, while both contemporary...
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