Japanese acting union fights back against AI-generated voice use, proposing strict new guidelines, especially regarding the use of a deceased actor’s voice

“Technological progress will continue, but…” Image credit: RGG Studios The Japan Actors Union has released new protocols, guidelines, and limitations pertaining to AI-generated voice utilization. This encompasses a complete prohibition on the reproduction of the voices of deceased performers, unless the individual had sanctioned its usage during their lifetime. According to Automaton, these guidelines aim to safeguard an industry that has faced exploitation by generative AI. One instance involves voice actor Kenjiro Tsuda (Jujutsu Kaisen and Chainsaw Man) suing TikTok in an effort to eliminate AI-generated vocal reproductions from the platform. Although he ultimately lost that case, he established a precedent that an individual’s voice is entitled to protection under publicity rights legislation. System Shock – Official ‘Blessings of AI’ Launch Trailer Here’s a System Shock trailer!Watch on YouTube The guidelines address four principal aspects. The first emphasizes consent and stipulates that approval must be obtained at “every step” of the generative AI process....