The initial of “multiple” locations outside Asia by Jim Norman 11 hours prior Image: The Pokémon Company After years of departing the pop-up store at the European International Championships and musing, “why isn’t this a lasting establishment?”, it appears our desires have at last been met. The Pokémon Company has announced today that a “permanent, physical Pokémon shop” is scheduled to open in London. The shop (not designated as a ‘Pokémon Center’ in TPC’s official announcement, intriguingly) will debut by 2029, and will provide “a range of exclusive items and unique experiences for Trainers of every age”. Exact details on where the new shop will be located in the city are not yet disclosed, though a central site seems probable — really, who wouldn’t prefer to see the M&Ms store replaced? Goodness, we UK enthusiasts have journeyed from the ExCel to the Natural History Museum in search of some merch, so wherever the permanent...
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