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Sony’s Multi-Million Dollar GTA 6 PS5 Marketing Strategy Is Already Working

by Ralph October 19, 2026 0

“I’m surely gaming on a PS5” by Sammy Barker Fri, 2:30pm Image: Push Square Sony’s extraordinary multi-million dollar GTA 6 PS5 promotional campaign is already delivering returns. A brief reaction video shared by mega streamer IShowSpeed showcases the console maker’s strategy functioning in real time. The company has invested significantly to ensure its device is closely tied to Rockstar’s forthcoming open-world title, and the launch trailer is filled with PlayStation symbolism, including a concise statement indicating that the game ‘Plays Best on PS5’. In Speed’s reaction clip, he inquires with his viewers whether he should choose PS5 or Xbox Series X|S. At this moment, his companion requests him to replay the video, directing Speed to the previously mentioned tagline. “I’m surely gaming on a PS5,” he concludes, in a video expected to be viewed by millions. “If GTA 6 is literally stating ‘Plays Best on PS5’, why opt for Xbox, huh?” The truth is,...

Playstation

‘I Don’t Think We’re Seeing It Here’: GTA 6 Launch Trailer Not Using PS5’s New QSSR Upscaler

by Ralph October 19, 2026 0

“That’s rather lavish” by Sammy Barker Yesterday, 1am Image: Push Square Earlier this month, Sony unveiled QSSR, presenting a variant of the renowned PSSR upscaler from the PS5 Pro for standard PS5 devices. At the moment, this innovation is solely integrated into first-party games such as Marvel’s Wolverine and Ghost of Yotei, although it will also be accessible to third-party developers, with many theorizing that its debut may have been strategically aligned with GTA 6. (According to Rockstar’s promotional material, it will “perform optimally on PS5.”) Nevertheless, technology analysts from Digital Foundry are skeptical about any signs of its application in this week’s release trailer, which, as per the video’s disclaimer, was recorded on Sony’s console. During a 20-minute discussion, Rich Leadbetter commented: “I don’t think we’re observing it here. If the internal rendering resolution stands at 1440p, then what role is QSSR playing? If the intention is to upscale to 4K, considering the...

Playstation

Street Fighter Movie Cracks Over $50M at Box Office in Opening Weekend

by Ralph October 19, 2026 0

Round two forthcoming? by Sammy Barker 4 hours earlier Image: Paramount There had been some worries regarding whether audiences would attend the new live-action Street Fighter film, yet it succeeded in topping the global box office this weekend with a $51.1 million international revenue. While hopefuls had envisioned a figure nearer to $70 million, unless ticket sales plummet drastically over the next weeks, this stands as a commendable outcome for the movie, which was produced on an $82 million budget, as reported by Deadline. Although there’s still a lengthy journey to profitability ahead – particularly with marketing expenses accounted for – it appears that the film should manage to deliver a satisfactory outcome for all stakeholders. For those who are unaware, Paramount is in charge of distributing this film, while Legendary and Capcom shared the funding responsibilities. Critiques were mixed, but viewers have generally reacted more favorably to the film thus far. On Rotten...

Xbox

Feature: These 20+ Games Are Coming To Xbox Next Week (October 19-23)

by Ralph October 18, 2026 0

The week of October 19-23 is not the biggest release window of 2026, but it is a crowded one, and it lands at a strange moment for the Xbox calendar. With the industry beginning to funnel its attention toward GTA 6, the stream of enormous third-party launches is starting to thin out as publishers clear space around it. That makes the next seven days a good opportunity to look past the obvious. Call of Duty: Modern Warfare 4 is the headline act, arriving as one of the largest Xbox first-party launches of 2026. Whether you are here for the campaign or for the multiplayer, it is the release most people will be talking about this week. It is far from the only name worth circling. Final Fantasy Resonance also arrives, offering a change of pace for anyone who has had their fill of shooters, and it gives the week more variety than a quick...

Xbox

Feature: 25+ Of The Best Discounted Games We Could Find From The Xbox Store Sales

by Ralph October 18, 2026 0

Buying games on a budget has become something of an art form, and this week it required more digging than usual. Xbox has not arranged a formal sale event, which means the best offers are scattered across the storefront rather than collected into one tidy promotion. So we did the digging for you. After working through deal after deal in the Xbox Store, a clear set of standouts emerged: more than 25 titles discounted by as much as 90 percent, covering a mix of big-budget adventures and smaller surprises that are easy to miss. A discount of that size is unusual outside of the major seasonal events, and it comes with the usual caveats. Deep cuts tend to land on older releases, on games that have already cycled through Game Pass, or on titles whose sequels are on the way. It is always worth asking why a game is cheap before you commit. The...

Xbox

Talking Point: Are You Expecting Any Surprises For Xbox’s 25th Anniversary?

by Ralph October 18, 2026 0

Xbox turns 25 on November 15, and with less than a month to go, the celebrations remain curiously quiet. The milestone has been acknowledged throughout the year, but Microsoft has said remarkably little about how it intends to mark the actual anniversary date. That silence is what makes the next few weeks interesting. A 25th birthday is a natural moment to look back at a console line that reshaped online console gaming, popularised the built-in hard drive, and introduced a generation of players to Halo, Forza and Gears of War. It is also a natural moment for announcements, which is exactly why expectations are running high. The options range from the safe to the spectacular. A curated Game Pass collection of original Xbox and Xbox 360 classics would be easy to deliver. A documentary or a proper retrospective showcase would cost more but land harder. And then there is the perennial hope: some kind...

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Sony’s Multi-Million Dollar GTA 6 PS5 Marketing Strategy Is Already Working

‘I Don’t Think We’re Seeing It Here’: GTA 6 Launch Trailer Not Using PS5’s New QSSR Upscaler

Street Fighter Movie Cracks Over $50M at Box Office in Opening Weekend

Feature: These 20+ Games Are Coming To Xbox Next Week (October 19-23)

Feature: 25+ Of The Best Discounted Games We Could Find From The Xbox Store Sales

Talking Point: Are You Expecting Any Surprises For Xbox’s 25th Anniversary?

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