Xbox is asking a section of its own audience a question that cuts to the heart of its platform strategy. According to a report from Windows Central, with images authenticated by journalist Jez Corden, the company has been surveying users on whether franchises such as Fallout, The Elder Scrolls and even Minecraft should be turned into console exclusives. The questionnaires reportedly went to selected Xbox Insiders rather than the wider player base. That detail matters. Insider programmes are routinely used for market research, and a survey is not an announcement, but it is a useful signal of which questions the company is currently weighing in public. Call of Duty, pointedly, is not part of that question. The report’s summary is blunt about it: it is not an alternative. Anyone reading the survey as a hint that every major franchise in the portfolio is about to be walled off should temper that expectation. Exclusivity is...
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