
New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
Xbox chief strategy officer Matthew Ball thinks one approach to rejuvenate gaming is through something that most individuals overlook: in-game advertisements.
In a conversation with The Game Business, Ball mentioned that there is a “two-sided dilemma” in contemporary gaming. Production expenses for numerous games have escalated to “excessively high” levels, and gamers are reluctant to pay more…
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