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Asia Is Now The Fastest Growing Region For Xbox, Says Sarah Bond

Asia Is Now The Fastest Growing Region For Xbox, Says Sarah Bond

By on September 26, 2025 0 6 Views

“It’s fantastic to bring games from this area to Xbox”

    “It’s fantastic to bring games from this area to Xbox”

    Soon after Microsoft’s Tokyo Game Show livestream concluded earlier today, the team shared a special edition of the Official Xbox Podcast – where Sarah Bond indicated that Asia is presently the rapidly expanding region for the platform.

    This may not come as a significant surprise, considering that historically it has been less prioritized and among Xbox’s underperforming areas with ample opportunity for expansion – but evidently, Microsoft is eager to inform us that it is indeed growing in that segment of the globe.

    Here’s how Bond articulated the point on the podcast:

    “Currently, Asia is indeed our fastest growing region at Xbox. We had over 300 indie developers — indie creators, from Asia — who launched their games on Xbox last year; 500 we are presently collaborating with. It’s just wonderful to bring games from this part of the world — from Asia and Japan — to Xbox enthusiasts worldwide.”

    As you might notice at the top, we’ve embedded the complete podcast episode for you all to enjoy – it’s merely approximately 10 minutes in duration if you wish to view the entire segment. Bond & co. also highlight game features from the team’s TGS showcase, Xbox’s involvement in the event itself, and more.

    If you desire a comprehensive summary of what Team Green presented at the Tokyo Game Show in 2025, we will include our complete roundup of new announcements below as well.

    Is there anything else from this podcast that you think is worth talking about? Share your thoughts in the comments below.

    [source youtu.be]

    Ben is a News Writer at Pure Xbox and has a passion for action, racing, and straight-up shooting in any Xbox game he can get his hands on. When he’s not gripping an Xbox controller as if his life depended on it, Ben spends his time listening to music that’s far too vintage for him, watching football on TV, and likely grabbing a bite somewhere.

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