Xsolla Unveils Innovative Direct-to-Consumer Publishing Platform

Xsolla has unveiled a new direct-to-consumer publishing suite.

The business organization stated the new suite offers a comprehensive direct-to-consumer (D2C) solution aimed at assisting developers in selling and distributing their games.

“No matter the genre, monetization strategy, or phase in the game lifecycle, any game can gain from content management, payment processing, LiveOps, analytics, and pre-integrated promotional tools to expedite time to market,” Xsolla highlighted in a press announcement.

According to Xsolla, the Publishing Suite is a customizable toolkit that enables developers to “achieve their specific objectives” and “ensure a successful launch” by engaging with players, collecting feedback, optimizing advertising strategies, and driving traffic through pre-launch campaigns.

This can also enhance direct-to-consumer sales, create a multi-game publishing platform, connect players across various platforms, and assist developers in “increasing revenue.”