‘Xbox Is Not For Sale’

We shall undertake any necessary actions…”. There have consistently been whispers and fragments of conjecture throughout the years regarding Microsoft potentially having an interest in divesting the Xbox brand — especially during difficult periods for the corporation’s gaming sector — and recently, there has been considerable discussion surrounding this since Asha Sharma assumed the position as leader of Xbox. Sharma was indeed questioned about this directly in a recent interview with The New York Times… Read More

Xbox CEO Asha Sharma Shares ‘First Look’ At Unlocking The Mythic In Gears Of War: E-Day

Here’s what will transpire when you achieve all 55 milestones. In case you overlooked the announcement, Xbox has formally unveiled the introduction of Mythic Achievements today (currently as part of the Insider program), acting as a means to honor the accomplishment of finishing every “original” Xbox achievement in one game.Read the complete article on purexbox.com… Read More

Xbox’s Asha Sharma Wants To Better Understand Players, So She’s Helping With Customer Support

In line with a recent WSJ article. On Friday, the team at The Wall Street Journal published a piece concerning the new Xbox leader Asha Sharma, characterizing her as “The Woman Repairing a Microsoft Tangle With Candid Transparency”, and providing glimpses into her personality. Much of it is information we’ve previously encountered — that she’s a diligent individual… Read More

Asha Sharma Says ‘Efficiency’ And ‘Affordability’ Are Top Of Mind For Xbox Project Helix

And she isn’t prepared to discuss disc drives just yet. As a component of the Gamescom celebrations occurring in Germany, Xbox leader Asha Sharma has been conversing with the BBC regarding aspirations for Xbox Project Helix and how the firm will tackle the hurdles posed by the persistent component crisis. Sharma emphasizes significantly here how the enterprise must contemplate “efficiency” and “cost-effectiveness” in the upcoming generation… Read More

Xbox CEO Asha Sharma “Doesn’t Believe” GenAI World Models Will Replace AAA Games

I’ve truly grown to value the richness and intricacy of art. Xbox leader Asha Sharma has been discussing with Fortune about the broader sector and the future of gaming equipment, and it shouldn’t be a significant surprise to discover that AI arose as a subject at one stage. Sharma’s former position was President of Microsoft’s CoreAI offering… Read More

‘Xbox Or XBOX?’

THE ALL CAPS ERA. Earlier this week, Xbox CEO Asha Sharma utilized social media to survey fans regarding the branding of the term “Xbox” — she was curious to learn if individuals favored the existing format, or if they wished to see it entirely in uppercase. Her tweet garnered 2.1 million views… Read More

Asha Sharma Comments On AI Use As Upscaling Tech Rolls Out To ROG Xbox Ally

We are redirecting our AI initiatives…”. Earlier this week, Microsoft unveiled several new ROG Xbox Ally functionalities, including the launch of ‘Auto Super Resolution’; an AI upscaling technology reminiscent of Nvidia’s DLSS. This type of AI innovation appears to have players’ approval, yet that is not the situation for every application of AI – a point that Xbox leader Asha Sharma has once more addressed through social platforms. Following Xbox’s formal announcement regarding these new functionalities… Read More

Asha Sharma Explains Why Xbox Isn’t ‘Ready’ To Share A Release Timeline For Project Helix

But development kits are certainly being released in 2027. We’ve been learning a great deal about Xbox’s upcoming console this year, referred to as “Project Helix,” and we are also aware that developers will receive it in 2027 — but what about a launch schedule for the general audience? Xbox leader Asha Sharma is aware that we are eagerly anticipating one… Read More

Asha Sharma Says Xbox Is Investing To Make Series X|S Consoles A ‘First-Class Experience Again’

That’s how crucial they are to the emerging leadership. In yesterday’s significant Xbox announcement from Asha Sharma and Matt Booty, there was a reference in one of the priority segments regarding their desire to “stabilize Gen9 as a robust and premium foundation”, with Gen9 denoting the ninth generation of Xbox consoles in the Xbox Series X and Xbox Series S. When probed about this in a subsequent interview by GameFile… Read More

Asha Sharma Lays Out Plans For ‘Deeper Investment’ In Xbox’s Platform Foundations

She’s recognized several avenues for enhancement. We’ve already been informed about how the recent Xbox chief Asha Sharma apparently aims to implement numerous modifications at Xbox, such as abandoning the “This is an Xbox” promotional campaign and lowering costs for Xbox Game Pass, yet behind the scenes… Read More