Xbox CEO Asha Sharma “Doesn’t Believe” GenAI World Models Will Replace AAA Games

I’ve truly grown to value the richness and intricacy of art. Xbox leader Asha Sharma has been discussing with Fortune about the broader sector and the future of gaming equipment, and it shouldn’t be a significant surprise to discover that AI arose as a subject at one stage. Sharma’s former position was President of Microsoft’s Read More

‘Xbox Or XBOX?’

THE ALL CAPS ERA. Earlier this week, Xbox CEO Asha Sharma utilized social media to survey fans regarding the branding of the term “Xbox” — she was curious to learn if individuals favored the existing format, or if they wished to see it entirely in uppercase. Her tweet garnered 2.1 million views… Read More

Asha Sharma Comments On AI Use As Upscaling Tech Rolls Out To ROG Xbox Ally

We are redirecting our AI initiatives…”. Earlier this week, Microsoft unveiled several new ROG Xbox Ally functionalities, including the launch of ‘Auto Super Resolution’; an AI upscaling technology reminiscent of Nvidia’s DLSS. This type of AI innovation appears to have players’ approval, yet that is not the situation for every application of AI – a Read More

Asha Sharma Explains Why Xbox Isn’t ‘Ready’ To Share A Release Timeline For Project Helix

But development kits are certainly being released in 2027. We’ve been learning a great deal about Xbox’s upcoming console this year, referred to as “Project Helix,” and we are also aware that developers will receive it in 2027 — but what about a launch schedule for the general audience? Xbox leader Asha Sharma is aware Read More

Asha Sharma Says Xbox Is Investing To Make Series X|S Consoles A ‘First-Class Experience Again’

That’s how crucial they are to the emerging leadership. In yesterday’s significant Xbox announcement from Asha Sharma and Matt Booty, there was a reference in one of the priority segments regarding their desire to “stabilize Gen9 as a robust and premium foundation”, with Gen9 denoting the ninth generation of Xbox consoles in the Xbox Series Read More

Asha Sharma Lays Out Plans For ‘Deeper Investment’ In Xbox’s Platform Foundations

She’s recognized several avenues for enhancement. We’ve already been informed about how the recent Xbox chief Asha Sharma apparently aims to implement numerous modifications at Xbox, such as abandoning the “This is an Xbox” promotional campaign and lowering costs for Xbox Game Pass, yet behind the scenes… Read More

Here’s What Asha Sharma Has Been Playing On Her Xbox Gamertag Over The Past Month

A glimpse into the recent Xbox leader’s profile interactions. It appears as though ages have passed, yet all the way back in late February, the new Xbox leader Asha Sharma disclosed her Xbox gamertag to the community prior to facing backlash for “faking” it with a artificially boosted gamerscore… Read More

Feature: Who Is Asha Sharma? A Look Back At The Career Of The New Xbox Boss

Phil Spencer’s heir! Whenever Phil Spencer finally opted to step down from his role as Xbox chief and Microsoft Gaming CEO, we instinctively presumed that role would transition to Xbox president Sarah Bond — however, with Sarah departing the company following Phil Spencer’s retirement last night, it has ultimately gone to the comparatively unfamiliar Asha Read More