StreamElements Introduces Performance-Based Sponsorships Directly in Twitch Dashboards
This collaboration signifies the inaugural occasion Twitch has included a third-party celebration partner within its dashboard.
StreamElements has joined forces with Twitch to bring StreamElements’ “performance-driven sponsorships from leading brands” directly to streamer dashboards.
The company asserts this will enhance the revenue opportunities for creators of all levels and “broaden the overall creator community’s awareness of StreamElements’ top-tier tools and sponsorship prospects while demonstrating Twitch’s continuous dedication to offering its users additional ways to monetize.”
This initiative marks the first time Twitch has integrated a third-party partner into its sponsorship dashboard. StreamElements noted that these sponsorships “provide a reliable and accessible income source.”
“Collaborating with Twitch strengthens our mutual creator-first vision and commitment to aiding streamers in monetization,” stated Or Perry, CEO of StreamElements. “This partnership greatly increases the availability of our sponsorships to Twitch creators of all scales.”
Mike Minton, Twitch’s chief monetization officer, commented: “Twitch grows alongside its streamers as they cultivate their communities and achievements, and sponsorships play a crucial role in that development. With Creator Profiles and our new partnership with StreamElements, creators can now