Study Finds Almost Half of PS5 Disc Backlash Came from Fake Accounts
A new study has put a number on the backlash that followed PlayStation’s August blackout initiative, and the figure is striking. Cyabra, which analyses online conversations, found that almost half of the responses to official PlayStation channels promoting the campaign were “inauthentic” – in other words, not from genuine accounts. The context is the company’s decision to stop producing physical games in 2028. That plan drew an immediate reaction from players who prefer discs, and the response on social media was loud enough to become a story in itself. The study suggests a significant portion of that noise was manufactured. That does not mean the anger was fake. This is the important distinction. A study of this kind measures the proportion of accounts and posts that look automated or coordinated, not the sincerity of every person who objected. Real customers can be genuinely unhappy while bots amplify the same message, and the two are...
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