S&box plans to go free-to-play and embrace human curation saying “Netflix for games doesn’t work”
Facepunch Studios plans to take s&box free-to-play before the end of the year, a significant change for a platform that has so far asked players to buy in. The shift comes alongside a rethink of how games are surfaced, moving away from a vast catalogue toward a smaller, deliberately chosen selection. The reasoning is captured in the studio’s own framing: Netflix for games doesn’t work. It is a blunt way of describing a real problem. Subscription-style libraries and endless algorithmic feeds are good at offering volume, but volume is not the same as discoverability, and a bottomless list can leave players scrolling instead of playing. Human curation is the alternative being proposed. Rather than presenting everything and letting the crowd sort it out, the platform intends to highlight the top and most favoured games. That puts editorial judgement back in the loop, with all the benefits and risks that implies. The benefits are obvious...
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