It’s Time For Epic Games And Its CEO To Touch Grass
Few topics divide the games industry as sharply as artificial intelligence. The technology promises to speed up production and cut costs, while raising hard questions about creative work, originality and the people whose jobs sit in its path. Epic Games has found itself in the middle of that argument. The company is facing criticism again this week over its position on the subject. It appears to be shifting toward what is described as “AI-enhanced development,” a phrase that signals AI moving from an experiment into the ordinary workflow. Running alongside the criticism is the response of chief executive Tim Sweeney, who has been trying to convey that neither he nor his firm is troubled by it in the slightest. The posture is one of indifference to the backlash. That posture is a choice, and choices like this are often read as messages in themselves. Whether a company engages with criticism or brushes it aside...
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