Pullup Leisure Welcomes New CEO to Drive Future Growth
“His extensive expertise in the gaming industry and his guidance are tremendous advantages for the Group,” states the new CEO.
Geoffroy Sardin has been named CEO of Pullup Leisure.
Sardin will assume his position starting April 1, 2025, collaborating with incoming CEO Fabrice Larue, who will take on the role of executive chairman.
Sardin brings with him 25 years of experience and has been “orchestrating the operational evolution of the Group” for over a year.
“In just over a year, Geoffroy has already made a notable impact on Pullup Entertainment’s operations. He has spearheaded the Company’s transformation with determination, emphasizing more live content and organizing our creative studios,” Fabrice Larue expressed.
“He has also successfully led the Focus Entertainment Publishing teams in the record-breaking launch of Warhammer 40,000: Space Marine 2. His extensive knowledge of the gaming industry and his guidance are tremendous advantages for the Group, and we are thrilled to delegate operational management to maintain Pullup Entertainment’s current momentum.”
Geoffroy Sardin remarked: “It is a tremendous privilege to assume the position of Chief Executive Officer of Pullup Entertainment. I am thankful to Fabrice Larue and the Board of Directors for their confidence, as well as to the remarkable teams within the Group, with whom I look forward to collaborating.”