PTW Unveils New Identity as Side: A Fresh Chapter in Gaming Services
Ghostpunch Video games, 1518 Studios, and audio service provider SIDE have merged under the unified brand
The video game outsourcing firm PTW has recently undergone a rebranding, consolidating its subsidiaries 1518 Studios, audio service provider SIDE, and Ghostpunch Video games under a single brand name – Side.
By integrating these diverse producers, Side provides services including game development, art and audio production, quality assurance, localization, player support, community management, and data services.
“For many years, our organization has functioned as a cohesive unit with a shared vision guiding our operations – I am thrilled that all our team members are now represented under a single banner,” stated Side CEO Deborah Kirkham.
“This new brand embodies our dedication to delivering innovative, customized solutions that fuel our partners’ success on a global scale.”
Chief Revenue Officer Kaley Hurst remarked: “This rebranding is a culmination of years of both organic and inorganic growth, forward-thinking strategic planning, and the realization that we are