By As Chainsaw Man dominates the Box Office
- by Sammy Barker
Sony is placing all its bets on the anime genre – and it’s reaping substantial rewards.
After the record-setting performance of Demon Slayer: Infinity Castle earlier this year, the new Chainsaw Man film is thriving.
Indeed, the Reze Arc is currently leading the US Box Office, surpassing the latest Bruce Springsteen biopic and others with an opening of approximately $17.25 million. Its worldwide earnings have now exceeded $100 million.
This follows the triumph of the previously mentioned Demon Slayer movie, which established a US Box Office record for its category by grossing over $70 million in its debut weekend. Its total global revenue now stands at around $667 million.
Sony’s subsidiary Crunchyroll handled the worldwide distribution of both films, as the company increasingly intensifies its focus on the genre.
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Late last week, Sony CEO Hiroki Totoki dismissed the idea of acquiring the troubled media titan Warner Bros, stating that his company aims to concentrate on “anime and games”.
He further stated that “anime is just beginning to blossom right now and will continue to expand by double digits for the foreseeable future”.
Considering these Box Office figures, Sony’s wager increasingly appears to be a brilliant strategy.
[source nbcnews.com]
As the Editor of Push Square, Sammy possesses over 15 years of expertise analyzing the PlayStation universe, from PS3 to PS5 and all variations in between. He is proficient in PS Studios and industry affairs, alongside sports titles and simulators. He also relishes RPGs when able to dedicate time to them, and has developed quite the gacha habit.