With a substantial Black Friday anticipated

There’s no denying: the Switch 2 has had a remarkable launch.
In most nations, Nintendo’s latest hybrid device has shattered records, supported by outstanding marketing and sufficient stock. It’s proven so effective in its initial six months in the marketplace that the Mario developer has actually revised its expectations for the format’s inaugural fiscal year.
However, in the UK, by the end of October, the PS5 continues to reign supreme.
The Game Business (paywalled) reports that despite observing a year-over-year sales drop of 15%, likely attributed to price increases, it is maintaining its lead ahead of the Switch 2 and remains the top-selling console of the year in Britain.
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Clearly, the PS5 has the benefit of being a more developed piece of technology, having been available throughout 2025 where Nintendo’s novel console didn’t debut until June 5th.
Nevertheless, the Switch 2’s arrival was notably significant, so it’s commendable to see the PS5 maintain its lead over it.
In fact, in October specifically, Sony’s console experienced a 36% rise in sales, which reinforced its status as the best-selling system of the month.
Moreover, the platform provider has a very appealing array of Black Friday offers, which has already seen it dominate in Spain, so anticipate it to achieve even greater success in November overall.
Whether it can maintain its lead against the Switch 2 over the holiday season remains uncertain. Some readers may observe that the UK has consistently been a more challenging market for Nintendo, even though it continues to experience considerable success there.
We suspect Sony won’t dwell too much on the rivalry and will concentrate on drawing players into its ecosystem.
Its console is now approaching the 100 million units milestone, and with a robust holiday season, there’s a possibility it may reach it before GTA 6 arrives next year.
[source thegamebusiness.com]
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As the Editor of Push Square, Sammy possesses over 15 years of experience analyzing the realm of PlayStation, from PS3 through PS5 and everything in between. He’s knowledgeable about PS Studios and industry issues, as well as sports games and simulations. He also relishes RPGs when he can devote time to them and is somewhat of a gacha enthusiast.
