By Innovative marketing
Ghost of Yotei debuts tomorrow, 2nd October 2025, marking a moment for PlayStation’s promotional teams to excel.
The corporation has consistently executed remarkable marketing initiatives and displays previously, with London frequently serving as the venue for its finest efforts. This is no exception for Sucker Punch’s sequel, which features an impressively striking two-part billboard that truly makes an impression.
The advertisement depicts the main character Atsu slicing through a duo of posters, obviously unveiling the character and the title of the game.
The ripped effect appears stunning, and we appreciate the dynamism it radiates; Atsu wielding her katana with such vigor that it cleaves through both frames of the billboards, leaving a trace on the wall behind, and cutting down a ‘No Parking’ sign is simply a fantastic concept.
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It’s merely an advertisement, to be fair, but its sophistication and effortless portrayal of the game compel us to commend it.
Here are several other excellent instances from over the years:
Will you be playing Ghost of Yotei when it launches tomorrow? Share your thoughts in the comments section below.
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Stephen has been a part of the Push Square team for over six years, contributing endless enthusiasm and a profound understanding of video games to his role as Assistant Editor. Having grown up experiencing every PlayStation console to date, he has cultivated a diverse palate, particularly favoring indie games, arcade racers, and puzzle games. He also serves as our primary expert for Sonic-related topics, much to his joy/displeasure.