By New game might turn you into a millionaire
Fatal Fury: City of the Wolves aims to attract competitive gamers with a stunning prize pool of $2.5 million at the SNK World Championships later this year.
This surpasses the $2 million prize at the Capcom Cup, which showcases the far more favored Street Fighter 6.
This initiative is part of an aggressive marketing strategy by the Saudi Arabia-supported Japanese publisher, having gained visibility during WrestleMania, attracted extensive global advertising, and even featured soccer icon Cristiano Ronaldo in its line-up.
However, the impact on the game’s popularity seems minimal: the fighter peaked at just 4,674 concurrent players on Steam and is struggling on the second page of the PS Store’s best-selling titles in the US.
Of course, the previously mentioned e-sports event won’t commence until later in 2025, so it may take some time for Fatal Fury: City of the Wolves to garner its following.
Moreover, SNK’s franchises have never matched the wide appeal of iconic titles like Street Fighter and Mortal Kombat, so it will likely require persistent investment for the series to achieve comparable success.
Nonetheless, one can’t help but think that a bit more investment in the actual game and a little less on marketing could have served SNK’s latest endeavor much better in this case.
[source x.com]
As the Editor of Push Square, Sammy boasts over 15 years of experience examining the realm of PlayStation, from PS3 to PS5 and everything in between. He is knowledgeable about PS Studios and industry topics, as well as sports games and simulators. He also enjoys RPGs when he has the opportunity and is somewhat of a gacha enthusiast.