Epic Games has put a beta version of a rebuilt launcher into testers’ hands, and the company is making a bold performance claim. According to Epic, the new client reaches the store page from a cold start 46 percent faster than Steam does. That is a specific, measurable boast, and it sets the terms of the comparison. A cold start is exactly what it sounds like: launching the application from a closed state, with nothing already loaded in memory. It is the slowest and most frustrating version of the experience, and it is the one users notice most, because it happens when they have decided to play something and want to get on with it. The project has been described as “vibe coded”, a label that suggests a fast, improvisational approach rather than a slow corporate rebuild. Whether that is an honest description or a piece of marketing framing, it signals that Epic wants...
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