“Nintendo: The Ultimate Masterclass in Gaming Strategy”

As we approach the year 2025, it is widely acknowledged that the Switch eShop has its fair share of challenges. Whether it’s sluggish, cumbersome, or inundated with games that many of us would rather not sift through, what’s the experience like from the perspective of developers? How does the online store operate when you’re the one trying to market your games on it?

This issue was recently raised by IGN in a new feature that scrutinizes Nintendo’s marketplace (as well as Sony’s, Microsoft’s, and Valve’s). Unsurprisingly, developers share the same frustrations that many of us do.