Nintendo is likely surprised, panicked, and having a full “war room” response to the outrage over Switch 2 pricing, former marketing leads say

We now possess unparalleled insight regarding the Switch 2 and its games, and one thing is clear: individuals are dissatisfied about how expensive it all is. During the day prior to today’s Treehouse livestream, comments were inundated with users repetitively sending “lower the price” continuously. Krysta Yang and Equipment Ellis (formerly senior manager of creator relations and standard content at Nintendo of America and former director of social media marketing and general content, respectively) express that they believe the company “might be taken aback by the feedback.”

During the stream, the actual cost of the console was not definitively disclosed, which was somewhat peculiar at the time. One analyst surmised that this might be due to unpredictability surrounding Trump’s tariffs, and that Nintendo wanted to wait before announcing a price until it better understood what the markup might be.

In their official YouTube video, Ellis mentions that “it shows a lack of respect to the consumer” to withhold crucial details about the Switch 2 not included during the presentation. Yang further mentions: “It’s somewhat belittling, almost, to the intelligence of the consumer.”

The price is an astonishing $450, which is 50% more than the current Switch. Mario Kart World will likely be the most expensive special edition AAA game ever at $80, causing gamers to feel anxious about the possibility that GTA 6 will definitely be $100. There

transformed into alternative anger online. Thankfully, the upcoming Switch 2 video games are unlikely to be excessively costly.

Yang mentions: “One topic we joked about is the so-called war room that Nintendo typically has during these sorts of events and significant moments. We joked by saying, ‘Oh my, this could be the worst place to be,’ yet there is a genuine function for the war room; their role is to monitor what is occurring out there, what are people’s sentiments, what are people expressing, what is the feedback? And to devise solutions for any problems that arise. Essentially, they appear to be neglecting their responsibilities at the moment.”

Furthermore, Yang states that “they are certainly cognizant of the circumstances,” but points out that no alternative strategies have been presented publicly.

“I believe they are somewhat taken aback by the intensity of this response,” Yang states in relation to the Treehouse being inundated with “lower the price” requests. “The issue is, now they seem somewhat inept at managing this, given they haven’t had the requirement for extensive crisis communication in eight years.” Ellis adds: “They simply don’t communicate with anyone.” Nonetheless, both concur that Nintendo must take action to regain control of the narrative.

Catch up on the latest Nintendo Switch 2 Yelp news that you may have overlooked over the past few days.