Monument Valley 3 is heading to Netflix Games to steer clear of App Retailer ‘compromise’
Ustwo Games is revisiting the gathering that launched it into the stratosphere over a decade within the past with Monument Valley 3. The threequel was unveiled at Gamescom 2024, nonetheless now not like its forebears will be shunning the App Retailer and launching exclusively on Netflix Games.
That is now not always the first time Ustwo has collaborated with Netflix. The studio launched Desta: The Memories Between exclusively on the platform, which grants all subscribers secure entry to to a growing roster of video video games on smartphones and varied devices, sooner than eventually bringing it to PC and Nintendo Swap.
Monument Valley, despite the incontrovertible fact that, is a undeniable beast. When it launched in 2014, the atmospheric puzzler grew to severely change a poster runt one for Apple’s digital marketplace. The inevitable sequel, Monument Valley 2, debuted exclusively on iOS in June 2017 sooner than shuffling onto Android just a few months later. So, what’s changed?
Talking to Game Developer about Ustwo’s resolution to renew its partnership with Netflix on Monument Valley 3, lead producer John Lau says a few of the up-to-the-minute incarnation of the App Retailer is a basically varied beast to the person that linked the studio with novel audiences all those years within the past.
A extremely varied world than it was 10 years within the past for Monument Valley
“When you take into fable the picks one would possibly possibly well perhaps want within the market financial system, or now not it is now not the an analogous as it was 10 years within the past. I judge discoverability is the important thing ingredient we’re attempting to maximize as worthy as that you just would keep in mind. It is basically main that we secure our video games in front of as many of us as we can,” says Lau.
He feels the App Retailer is at voice more attractive about surfacing free-to-play projects and titles that prioritize “excessive user-acquisition” above all else. This potential that, he says it now makes some distance more sense for a morsel adore Monument Valley 3 to enterprise onto mobile by system of a subscription provider adore Netflix Games, which he says will truly “enable of us to eye it.”
“The ingredient about that is, it additionally enables it to cease Monument Valley reasonably than swap its mechanics or attain irrespective of else or now not you should to attain to outlive in a undeniable [ecosystem],” Lau continues. “[The Netflix Games deal is about] attempting to originate the more or less recreation we wanted to originate, while not having to compromise in express for it to outlive within the more or less App Retailer that exists within the favored day.”
Game director Jennifer Estaris consents. She emphasizes the Netflix deal is set securing an viewers, and elements to the streamer’s big subscriber sinister—which at voice involves virtually 270 million households across over 190 worldwide locations—as a clear and glaring boon.
In a most up-to-the-minute fiscal describe, Netflix stated it has an “viewers of over half one billion of us,” and claimed growing and signing video video games was a core section of its mission to construct “enormous reviews that enchantment to a total bunch varied tastes.” Elaborating on that level specifically, Estaris states that households are a core section of Netflix’s subscriber sinister, and feels Monument Valley 3 will thrive amongst that demographic.
Although Netflix’s lofty subscriber count makes for correct reading, in 2022 it was reported that now not up to 1 p.c of those paying clients had downloaded its video games. It is unclear how worthy the problem has changed, nonetheless there are indicators of deeper engagement with the Immense Theft Auto Trilogy now not too long within the past racking up 30 million downloads. Ustwo looks to be backing itself to search out an analogous success.