Website author claims “dedication remains unchanged”
The publisher of the B2B gaming industry website, Game Developer, Informa, has joined forces with TechTarget to create Informa TechTarget.
In a statement, the newly formed entity expressed its goal to be “the foremost B2B growth catalyst within the technology sector, providing services that aid businesses in accelerating their market entry and revenue generation.”
This development increases the organization’s combined workforce to over 2000 individuals, along with a clientele of 7500 worldwide. It aims to provide “technology suppliers with robust solutions built on its unique B2B audiences, authorized intent data, specialized insights, and expertise.”
“Following the conclusive agreement between TechTarget and Informa earlier this year, we are excited to merge our strengths as Informa TechTarget,” remarked Gary Nugent, CEO of Informa TechTarget.
“Our organization thrives in a captivating, rapidly expanding market, driven by a rising demand for B2B solutions founded on permissioned audiences and first-party data. Informa TechTarget possesses a distinctive array of resources, brands, and skills that tackle the market entry challenges faced by today’s B2B technology providers throughout their product journey, from research and development to return on investment, facilitating quicker market access and revenue while providing lasting value to our investors.”
In a message to its audience, Game Developer’s author Alissa McAloon affirmed that the acquisition’s “dedication to [readers] remains unchanged.”