
Gaming Hero Steps Up: $1 Million Donation for LA Wildfire Mitigation and a Unique Challenge to Gamers
UPDATE 14/2/25: Niantic has officially retracted its request for soup donations at the tournament due to logistical challenges, as confirmed by Eurogamer. Kindly keep your cans at home.
ORIGINAL STORY 13/2/25: Pokémon enthusiasts attending this month’s major gathering in Los Angeles are encouraged to bring a can of soup with them.
This initiative is part of Pokémon Go creator Niantic’s effort to support wildfire recovery in LA, which includes a $1 million joint contribution from both Niantic and The Pokémon Company.
Some fans questioned whether Pokémon Go Tour: Unova – Los Angeles would still take place at the Rose Bowl Stadium later this month following January’s devastating wildfires.
However, after several weeks of uncertainty, Niantic confirmed at the beginning of February that the event would proceed as planned, offering optional refunds to attendees who decided not to participate.
“For Trainers attending the in-person event, Niantic will organize a donation drive at Rose Bowl Stadium benefiting the Los Angeles Regional Food Bank.”
“The Los Angeles Regional Food Bank supports food pantries throughout Los Angeles County, and we encourage ticket-holding Trainers who can and wish to take part in this effort to bring one can of protein or low sodium soup to the event.”
Various gaming and entertainment companies have contributed to LA wildfire relief efforts over the past month.
Treyarch co-founder Peter Akemann – who recently served as president.