Future Publishing Partners with OpenAI to Enhance Content Creation
Image courtesy of Edge / Future Publishing
Future Publishing is collaborating with OpenAI to improve the “ChatGPT experience” by providing the company access to content from its extensive roster of over 200 media creators.
Future possesses a diverse range of print magazines and digital outputs, including game-related brands such as Retro Gamer, PC Gamer, GamesRadar, and Edge.
OpenAI referred to this collaboration as a “strategic partnership” in a post on its website.
“This initiative will deliver Future’s journalism to new audiences while simultaneously enhancing the ChatGPT experience,” it stated. “ChatGPT users will have the opportunity to access content from Future’s extensive portfolio, with proper attribution and links to the complete original articles for clarity and additional insights.”
Future and OpenAI have previously collaborated to implement chatbots on specific websites that reportedly encourage users to engage more deeply with the content. Furthermore, Future intends to utilize OpenAI’s tools to “enhance productivity” across its sales, marketing, and editorial operations.
Future CEO Jon Steinberg expressed that the content partnership with OpenAI will enable the media organization to build global communities and expand its engaged audience.
“ChatGPT offers a fresh avenue for individuals to discover our exceptional specialized content,” Steinberg continued. “Future is proud to be at the forefront of utilizing AI, both in developing new methods for users to interact with our content and in empowering our employees to enhance their productivity.”
OpenAI COO Brad Nightcap mentioned that as a result of this collaboration, ChatGPT users will gain access to more updated and reliable information. “Our goal is to assist publishers and content creators in profiting from advanced AI technology while expanding their reach,” he added.
However, some publications are skeptical that OpenAI has their best interests in mind.
Last month, a coalition of Canadian news organizations filed a lawsuit against OpenAI, accusing the company of unlawfully using news articles to train its technology (via BBC). This follows approximately a year after the New York Times took legal action against OpenAI and Microsoft for copyright violations, claiming that hundreds of thousands of its articles were utilized to train AI chatbots.
Within the gaming sector, prominent companies like Netflix, EA, and Embracer have started to promote the perceived benefits of generative AI amidst a wave of layoffs and studio closures, but some employees–including striking SAG-AFTRA members–are concerned that the technology may ultimately be used to replace jobs and stifle creativity.
Disclosure: The author of this article had two pieces published in Edge in 2021.
About the Author
News Editor, GameDeveloper.com
Game Developer’s news editor Chris Kerr is a celebrated journalist and reporter with more than a decade of experience in the gaming industry. His byline has appeared in renowned print and digital outlets including Edge, Stuff, Wireframe, World Business Times, and PocketGamer.biz. Throughout his career, Chris has covered significant industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has served on the judging panel at The Develop Star Awards multiple times and has appeared on BBC Radio 5 Live to discuss breaking news.