Future Media and OpenAI Forge Strategic Alliance for Enhanced Creativity and Innovation
The future will be the utilization of OpenAI’s tools across sales, marketing, and editorial endeavors
Specialist media provider and creator Future has formed a strategic alliance with OpenAI and its ChatGPT tool.
Future publishes a range of specialized lifestyle magazines and websites, particularly in the gaming industry, including Edge magazine, PC Gamer, TechRadar, Tom’s Hardware, and GamesRadar+.
The company, based in the UK, stated that this initiative “brings Future’s journalism to new audiences while also enhancing the ChatGPT experience,” allowing ChatGPT users to “access content from Future’s extensive range, with proper attribution and links to the full original articles for clarity and additional details.”
The provider has also created chatbots “so users can interact more thoroughly with content from Tom’s Hardware and Who What Wear.”
Future additionally announced it will incorporate OpenAI’s tools across various areas of its business, including sales, marketing, and editorial functions, “to improve productivity.”
“Across Future’s brands, we are dedicated to expanding our engaged audience and fostering global communities. Our partnership with OpenAI assists us in achieving this objective by broadening the array of platforms where our content is shared,” stated Future CEO Jon Steinberg.
“ChatGPT offers a brand new pathway for individuals to explore our exceptional specialized content.