ESA launches Accessible Games Initiative and unveils 24 “tags” for gaming storefronts and product pages
ESA collaborated with EA, Google, Microsoft, Nintendo, and Ubisoft to develop the foundation.
The Entertainment Software Association (ESA) – the same organization that used to host E3 before its cancellation – has unveiled the Accessible Games Initiative, a cross-industry marketing campaign designed to provide consumers with clear information regarding the accessibility features available in video games.
The five founding companies – EA, Google, Microsoft, Nintendo of America, and Ubisoft – have joined forces with ESA to “assist in delivering transparent information about whether a particular video game includes accessibility features and, if it does, what those specific features are.” Additionally, Amazon Games, Riot Games, Square Enix, and Warner Bros. Games have also pledged their support.
The initiative is launching with a goal of 24 labels – corresponding to features such as adjustable text, clear and concise subtitles, narrated menus, stick inversion, and the ability to save anytime – along with “specific criteria outlining what each label signifies.” Over time, the initiative anticipates encouraging participating companies to display the Accessible Games Initiative labels on digital storefronts, product pages, or virtual catalogs. Reportedly, these labels were developed with feedback and insights from gamers with disabilities, advocacy organizations, and developers, “who all contributed valuable perspectives regarding the real-world applications of the labels.”
“The timeline for the labels’ implementation will be determined on a case-by-case basis by each company and remains entirely voluntary,” added the ESA. As feedback is collected from the community and new technologies and features are created, it “envisions the existing labels evolving and the introduction of additional labels in the future.”
“Tens of millions of Americans live with a disability and often encounter obstacles in enjoying the joy and connection that comes from playing video games,” stated Stanley Pierre-Louis, ESA president and CEO.
“We are deeply honored to introduce the Accessible Games Initiative in collaboration with industry leaders. This initiative illustrates how impactful our collective efforts can be in facilitating more individuals to experience the essence of play.”
To explore the labels and learn more about the Accessible Games Initiative, visit acc