“EA’s Battlefield Labs: Pioneering Unprecedented Community Engagement in Gaming History”
CEO Andrew Wilson mentioned that the feedback so far has been “well beyond expectations.”
Electronic Arts has introduced Battlefield Labs, a new community testing initiative it deems “the most ambitious community collaboration in franchise history.”
With the upcoming phase set to go live in “the next few weeks,” EA is encouraging players to participate now to experience the early stages of its projects prior to launch.
During the Q3 earnings call with investors, CEO Andrew Wilson stated that the response to this initiative has been “well beyond [EA’s] expectations.”
“This is the largest Battlefield we will ever create or rather, we have ever created to date. It operates on an immense scale, both in breadth and depth of gameplay regarding what you can do in this game,” Wilson remarked.
“A significant aspect of the current development process that the team is embracing is to test and adjust everything to guarantee that even as we unveil something of this magnitude, it launches in a stable and secure manner.”