After the gigantic foremost and business flop of the Borderlands movie, even Diagram shut-Two CEO Strauss Zelnick agrees that the film was once “disappointing.” However howdy, he reckons, not lower than it helped promote some passe Borderlands video video games.
“We now have selectively licensed mental properties,” Zelnick tells Diversity. “As you understand, we now have a deal pending on Bioshock for instance. And whereas the Borderlands film was certainly disappointing, it was good for our catalog gross sales of Borderlands titles.”
Whereas Zelnick admits he “would favor to have an enormous hit,” nonetheless, he moreover reminded retailers that it was once the film’s distributor, not Gearbox or Diagram shut-Two, that misplaced out. “We did not have a monetary publicity to the destructive,” he reassured listeners.
“So we’re selective for precisely the explanation that you just simply can not management these outcomes,” he endured. “And we want to manage our personal future. Nevertheless, we nonetheless will license selectively.”
The Borderlands movie used to be a $90 million flop that was once handiest in quick dethroned as the worst-reviewed movie of the summer by the maligned Crow reboot. Borderlands 4 was once launched upright two weeks after the film’s unencumber, which followers jokingly typically generally known as sequence boss Randy Pitchford’s final “big brain move.”
Zelnick’s feedback attain alongside Diagram shut-Two’s most conventional monetary doc, throughout which the corporate reiterated its plans to unencumber Borderlands 4 in fiscal 12 months 2026 – which ends on March 31, 2026. The sport’s actual teaser trailer promised that it will begin in 2025, which is efficiently inside the date range. Nonetheless, Zelnick tells Range that with GTA 6 penciled in for fall 2025, the corporate would not want to “stack up big releases unnecessarily.”