Sony’s Sucker Punch made “one joke about a Yotei six pack” and now Ghost of Yotei has a partnership with one of Japan’s biggest beer brands

No elegant way to ease into this, so here goes: a Ghost of Yotei brew now exists, all because of a throwaway gag cracked inside Sucker Punch’s office.

Senior communications manager Andrew Goldfarb posted on Bluesky that Japan’s oldest brewery, Sapporo, has teamed up with Sony, Sucker Punch’s corporate parent. The result looks exactly as you’d picture: standard six- and twelve-packs of cans and bottles, only now Ghost of Tsushima artwork jostles for shelf space with Sapporo’s usual livery like rival siblings fighting for the spotlight.

“We cracked one silly ‘Yōtei Six Pack’ joke and twelve months later we’re toasting the ideal team-up,” Goldfarb beamed. “Thrilled it actually materialised.”

We’ll likely never learn the precise punchline.

We made one joke about a “Yōtei Six Pack” and a year later we have the perfect partnership. So happy this all came together www.sapporobeer.com/ghost-of-yotei

— @garfep.bsky.social (@garfep.bsky.social.bsky.social) 2025-09-11T22:54:51.032Z

The promotion even scored its own landing page; it explains that the link runs deeper than a shared homeland. Ghost of Yotei unfolds in Hokkaido, the very region where Sapporo Breweries first opened its doors in 1876.

Of-age shoppers who pick up a case can scan the QR code printed on the packaging to score an in-game charm branded with the Sapporo logo. The trinket confers a “slim possibility that ranged ammunition won’t be depleted while the charm is equipped.”

The limited-run Ghost of Yotei suds should already be chilling in grocery aisles and at chains like Total Wine, while the PS5 game itself drops on October 2.

Ghost of Yotei won’t be too caught up in which Tsushima ending you chose, director says, because “both endings are valid” and the open-world sequel is set over 300 years later

Once my English degree was in hand from ASU, I spent weekdays copy-editing corporate prose while moonlighting for outlets like SFX Magazine, Screen Rant, Game Revolution, and MMORPG. A freelance news shift here in 2019 opened the door; by 2021 I’d migrated west to become GamesRadar’s Staff Writer covering the region—translation: I run the home-office bureau and chronicle every spooky game I’m too chicken to see through.