Rockstar Is Actually Putting Out A New GTA Release Twice A Year If You Count GTA Online Updates, Exec Says
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What is the Take-Two CEO’s perspective on the extended wait for GTA 6? It appears he isn’t overly concerned.
Strauss Zelnick remarked to The Game Business that 15 years back, many of the types of content that GTA Online regularly provides would have been considered “a standalone release.” Today, he noted, one could argue that “Rockstar has effectively been releasing a new Grand Theft Auto installment several times each year.”
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Currently Playing: GTA 6 (Grand Theft Auto VI) – Official Release Date Announcement | Trailer 2
While GTA Online receives weekly enhancements, Zelnick is likely alluding to the most significant updates that have introduced new storylines and major heists. Initially, Rockstar appeared to have envisioned even more expansions for GTA Online, such as a James Bond-style DLC centered around Trevor.
Rockstar’s persistent commitment to GTA Online over the years has contributed significantly to the game’s ongoing success and profitability. The game incorporates microtransactions as part of Take-Two’s strategy to maintain financial growth beyond initial game sales. These revenues have been impressive as well, with GTA 5 moving an additional 5 million copies in the last quarter, raising its total sales to 215 million.
“Our approach is when…
“We provide our users with an experience that keeps them interested. This necessitates our teams to produce additional quality content, promote that content effectively, and support it,” Zelnick articulated. “The enterprise has evolved into a global, perpetual operation. I would contend that Rockstar is engaging its audience on a daily basis, and this has been the case for quite a while, essentially since 2014.”
The remarkable, continuous popularity of GTA Online creates an intriguing situation for 2026 when GTA 6 debuts. What will transpire with GTA Online at that point? We’re uncertain, but Zelnick has mentioned that GTA Online might persist in some capacity upon the release of the new installment.
Given the staggering success of GTA Online, it’s anticipated that GTA 6 will incorporate some form of online feature, although Rockstar has primarily concentrated on the narrative mode that includes Jason and Lucia.
The extensive anticipation for GTA 6 has led to the emergence of the “We got ___ before GTA 6” meme, which has spread so widely that even Zelnick has come across some of them.
While enthusiasts must wait until May 2026 to experience GTA 6, there are reports suggesting that Rockstar is working on versions of GTA 4 for PS5 and Xbox Series X|S as well as Red Dead Redemption II for Switch 2, which could potentially debut as early as later this year.
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