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Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: “You always have to go out and create enthusiasm”
Some might contend that Grand Theft Auto 6 doesn’t necessitate a promotional strategy, yet Take-Two Interactive’s president, Strauss Zelnick, highlighted that renowned franchises must sustain recognition. Read more…Read More
Pulling focus: Must AAA pander to the distracted? | Opinion
There’s been extensive discussion in recent times regarding the impact that the surge in development budgets has had on the sector. As budgets reaching hundreds of millions of dollars have become the norm, fissures have started to appear in the very structure of the whole funding model for new games…Read More
Sessions on managing AI impact, neurodivergent teams and personal resilience confirmed for GamesIndustry.biz HR Summit
We are pleased to announce the initial series of guided conversation sessions at this year’s GamesIndustry.biz HR Summit, sponsored by Amiqus, scheduled for next month at the Royal Institution in London. Discover more…Discover More
“They’ve watched so many people lose their jobs, that has an impact” – Managing morale in the wake of layoffs
With countless positions eliminated throughout the sector in recent years, describing this as a discouraging period for those employed in video games would be an understatement. Read more…Read More
Control Resonant | Critical Consensus
Seven years post the introduction of Control, Remedy revisits a supernatural Manhattan with Control Resonant. Discover more…Discover More
