Circana reports 10% uplift in US sport spending but admits “this is in a position to well continue to be a tricky Twelve months”
Circana has published its July 2024 US recap, along with its annual Future of Video Games myth.
Its July 2024 findings myth a 10% uplift in video sport spending when put next to the same time in 2023, with the “resurgence within the market reflected across hardware, exclaim material, and accessories categories.”
- Total video sport sales* in July 2023: $4,349m
- Total video sport sales* in July 2024: $4,773m (+10%)
- Total video sport sales* December 30 2023-August 3 YTD: $31,450m
- Total video sport sales* in December 30 2023-August 3 YTD: $32,094m (+2%)
*projected to whole market
The parable also cites EA Sports College Soccer 25 as “leading the value as doubtlessly the most interesting-promoting sport of 2024 Twelve months-to-date.”
“This might per chance well continue to be a tricky Twelve months for video sport producers and publishers, as an general spending decline, albeit within the low single-digits, is expected,” said Mat Piscatella, video games trade advisor at Circana.
“On the different hand, the anticipated first half of debut of Nintendo’s subsequent technology hardware platform ought to mild provide a predominant boost, as ought to mild the launch of Enormous Theft Auto 6, which would per chance well honest true change into the wonderful leisure launch in U.S. history.”
In its Future of Video Games Order, Circana suggests that while 2024 “is proving to be a noteworthy Twelve months for the US video sport trade,” a “predominant rebound is expected in 2025.”
Circana thinks this is in a position to well happen which strategy of launches love Enormous Theft Auto 6 and Nintendo’s new Swap hard