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New research shows over 90% of gamers find playing with AI-powered NPCs to be “enjoyable and rewarding”

New research shows over 90% of gamers find playing with AI-powered NPCs to be “enjoyable and rewarding”

By Ralph on March 15, 2026 0 26 Views

New studies carried out by the University of Bristol and the developer Meaning Machine indicate that players find pleasure in engaging with AI-driven non-playable characters. Read more…
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New research shows over 90% of gamers find playing with AI-powered NPCs to be “enjoyable and rewarding”

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New research shows over 90% of gamers find playing with AI-powered NPCs to be “enjoyable and rewarding”

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