‘I’m So Happy’: Japanese Players Rejoice Over Finally Buying Cut-Price PS5

Sony introduced a language-restricted discounted PS5 in Japan this week, and social platforms are overflowing with thrilled gamers showcasing images of their acquisitions.

Initially, the system performed quite robustly domestically, but the declining yen coupled with rising hardware expenses has stalled the machine’s momentum in the region. Reports indicate earlier management was content to let the hardware deteriorate locally.

However, the new CEO Hideaki Nishino – a Japanese leader – reportedly felt “uneasy” about the platform’s performance domestically and has devised a rescue strategy featuring a language-restricted model, inspired by the Switch 2.

The upgraded model significantly alters the device’s cost, reducing it from ¥72,980 (~$473) to ¥55,000 (~$350). It poses a risk as Sony could potentially incur losses on the unit, but Nishino contends it’s vital for PlayStation to challenge Nintendo’s immensely prosperous family of hybrid consoles.

Currently, social media is brimming with Japanese gamers who have all acquired the more cost-effective console at launch yesterday.

“At last, the PS5 has made its way to our abode,” one individual noted on X (or Twitter). “I’m absolutely thrilled.”

PS5 sales have recently been exceptionally low in Japan, with the console barely surpassing 5k units last week. Though it’s improbable the system will sustain its pace against the Switch 2, Sony will seek a steady increase that at least maintains the console’s relevance in the market.

We anticipate early signs of the outcome from Famitsu in its sales data report next week.