By Ciri-ous enterprise
The announcement trailer for The Witcher 4, which premiered at The Game Awards last year, has clinched a significant accolade.
The ADC Annual Awards honor craftsmanship and innovation across a diverse range of artistic pursuits. These awards encompass domains such as architecture, illustration, and photography, while also recognizing achievements in advertising, graphic design, gaming, and beyond.
The trailer for The Witcher 4, showcasing Ciri as the primary character of the RPG, secured the title in the Gaming – Marketing – Trailer division. In essence, it was recognized as the premier video game trailer of the previous year.
Platige Image, the 3D animation and CG studio responsible for the trailer, celebrated this achievement on social media, stating: “We did it! We’re bringing home the #GoldCube from the ADC Annual Awards 2025!”
“Created in partnership with CD Projekt Red and utilizing Unreal Engine 5, this cinematic is the culmination of months of dedication, creativity, and collaboration. A huge thank you to everyone involved – we couldn’t be more proud!”
If you seek insights into the production of the award-winning trailer, the company’s behind-the-scenes video is definitely worth your time:
Are you a supporter of The Witcher 4’s announcement trailer? Feel free to watch it once more in the comments section below.
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Robert (or Rob if you prefer brevity) serves as an assistant editor at Push Square and has cherished PlayStation since the 90s when Tekken 2 opened his eyes to the fascinating universe of video games. He continues to take fighting games earnestly, but his genuine enthusiasm lies with RPGs. The Witcher, Persona, Dragon Quest, Mass Effect, Final Fantasy, Trails, Tales — he has indulged in all of them. Some might even suggest he plays them a tad too much.