DOOM: The Dark Ages Is Locking A Timed Exclusive Skin Behind A Pizza

Ever dreamed of having a timed exclusive DOOM: The Dark Ages skin with your pizza order? That’s precisely what Prince St. Pizza is offering from May 12th to June 15th at every outlet across America (and Toronto, Canada).

In particular, customers who purchase a certain pizza from Prince St. Pizza will be rewarded with a Ranger DOOM Slayer Skin and a free one-month trial of Xbox Game Pass Ultimate (exclusively for new subscribers). You will also receive a unique limited edition box.

Here’s a sneak peek at the box (excluding the custom console and controller!) along with the timed exclusive skin:

The pizza you’ll need to order is named “Hellfire Pepperoni”, and it’s characterized by the following:

“Crafted with smoked mozzarella, Prince St.’s famous spicy marinara, pepperoni, fresh habaneros, and a blazing drizzle of hot honey, this pizza is designed to quench even the most voracious appetite.”

So, if you’re after a complete DOOM: The Dark Ages experience at launch, you’ll need to snag a Hellfire Pepperoni before you buckle down to obliterate demons on Xbox Series X and S (or PC / PS5) this week.

If you’re unable to participate, don’t fret too much. We anticipate this skin will be accessible from June 15th onwards, possibly as DLC or part of an envisioned “Definitive Edition” in the future.

Out of many ways to introduce a timed exclusive, bundling one with a pizza is indeed a novel idea!

What’s your take on marketing techniques like this? Share your thoughts in the comments below.