By Genki “misused Nintendo’s trademarks… infringing upon Nintendo’s rights”
Recall when Genki, the accessory manufacturer responsible for items like the Shadowcast and Savepoint, unveiled a prototype of the Switch 2 at CES earlier this year, preempting Nintendo’s formal announcement? It seems Nintendo itself wasn’t especially pleased by this disruption, and is bringing Genki to court.
In documents discovered by Oatmeal Dome, Nintendo asserts that Genki “demonstrated and advertised unauthorized alleged mockups and designs of the Nintendo Switch 2 and its accessories” at CES, violating its trademarks.
Edward Tsai, Genki’s CEO, is also accused of showcasing 3D-printed prototypes and asserting that Genki “had or accessed a genuine Switch 2, on which Genki based the mockups, visuals, and printed prototypes.” Nintendo adds that Genki “allegedly” confirmed “specific, highly classified designs and features of the yet-to-be-announced Nintendo Switch 2.”
Nintendo contends that these actions “have been intended to exploit and appropriate the public’s eagerness for Nintendo’s next-generation console” and believes that Genki has “misused Nintendo’s trademarks and trade dress in relation to marketing its business and its unauthorized third-party accessories, infringing upon Nintendo’s rights in those marks.”
Furthermore, Nintendo claims that Genki’s assertion of having access to an actual Switch 2 is false, something Genki has subsequently acknowledged.
“Genki’s assertions of compatibility would be unfeasible to ensure without unauthorized, illegal early access to the Nintendo Switch 2. Therefore, Genki has misled and is misleading the public about its ability to affirm the compatibility of its products with the Nintendo Switch 2,” adds Nintendo.
Nintendo also has concerns about Genki’s social media and online activities, which appeared to imply that it had “infiltrated” Nintendo’s headquarters. It later posted a message on its site stating, “Can you keep a secret? We can’t.”
The Japanese giant was particularly displeased with Genki launching its own “Direct” broadcast just two hours after Nintendo officially unveiled the console, claiming that the company used a thumbnail image that could mislead fans into thinking it was an official Nintendo announcement.
[source bsky.app]
Damien has been professionally covering technology and video games since 2007 and editorially oversees all of Hookshot Media’s sites. He also serves as the editor of Time Extension, the newest site in the network, which, paradoxically, focuses on gaming’s historical achievements.