By Now You See Me: Now You Don’t disbursed a significant amount of money to fortunate fans who called a specific phone number at just the right moment.
On April 29th, two enigmatic video billboards emerged in Times Square, New York City. One billboard displayed a countdown timer for 60 minutes alongside a phone number (315-669-8263) with the phrase, “TEXT FOR MAGIC.” The second billboard featured a continuous flow of falling money.
As reported by Far Out Magazine and various tweets from fans, those who texted the displayed number received $119.16 through Venmo with the note: “Voila” and a magic wand emoji. If you send a text now that the countdown has concluded, it will ask you to subscribe to a text message list that offers ongoing updates regarding the forthcoming threequel.
Now You See Me: Now You Don’t, helmed by Ruben Fleischer, is the third entry in the magician-heist series, with the inaugural film debuting in 2016 and becoming an unexpected box-office success, earning $351 million against a budget of $75 million. Now You See Me 2 also premiered in 2016. The ensemble cast includes Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher, Morgan Freeman, Justice Smith, Dominic Sessa, Ariana Greenblatt, and Rosamund Pike.
Now You See Me: Now You Don’t is set to float into theaters on November 15, 2025. For additional details, explore our list of the most thrilling upcoming films in 2025 and beyond, or browse our compilation of movie release schedules.