Krafton Unveils Groundbreaking Generative AI Companions Designed for Human Connection

Krafton is the latest company to present a “daring vision for the future” that can allegedly only be fully realized through the utilization of generative AI technology.

The developer of PUBG partnered with Nvidia at CES 2025 to unveil its prototype ‘Co-Playable Character’ (CPC) concept, described as a human-like companion that can assist players in various situations.

Krafton’s CEO Changhan ‘CH’ Kim mentioned that the technology was developed in collaboration with Nvidia and operates on a device-specific SLM (Small Language Model) tailored for gaming, utilizing Nvidia ACE technology.

Kangwook Lee, the head of the Deep Learning Division at Krafton, asserted that CPCs will outshine traditional NPCs because of their ability to interact with players through dynamic exchanges, real-time conversations, strategic teamwork, and adaptable responses aligned with in-game contexts.

“We will keep innovating player experiences by incorporating CPC into our games and aim to define it as a standard for the gaming sector,” he noted in a blog post.

“Our partnership with Nvidia exemplifies the transformative possibilities of AI in gaming, and we intend to collaborate closely to expand the horizons of what can be achieved.”

Krafton showcases CPCs in PUBG

Krafton illustrated how CPCs could be effectively integrated into current titles such as PUBG with a video (embedded below) that featured a CPC styled as a ‘PUBG Ally’ capable of locating specific weapons and ammunition upon request, positioning and engaging foes in battles, and operating vehicles.

Krafton announced its plans to implement CPC technology across its gaming lineup, including the PUBG franchise and the forthcoming life simulation title inZOI.

The South Korean company is not the only technology firm or game studio to express the supposed extraordinary advantages of generative AI technology.

Others like EA, Embracer, Square Enix, Microsoft, Ubisoft and others have eagerly joined in recent months, but it remains uncertain whether players or developers will find a practical application for generative AI tools that are often overhyped by their creators—though (as this writer suggested last year) they can frequently seem inadequate or regrettably flawed.

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