In recent years, streamers have gained significant visibility within the gaming world, with some managing to build large fanbases. A new report indicates that players are investing more time watching gaming videos than they are actually engaging with the games themselves. This trend could represent an opportunity for online game developers to generate additional revenue from dedicated fans.
Midia Research has published a 17-page report outlining the amount of time gamers across various age brackets allocate to playing games versus viewing gaming-related videos. The consumer survey was conducted in the second quarter of 2024 and included participants from the United States, the UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil. According to the report, the total average time that gamers dedicate to their hobby is approximately just under 16 hours a week. Only 7.4 hours are spent playing the games, while the remaining 8.5 hours are reserved for watching gaming content on platforms like Twitch, YouTube, and social media.
The report further suggests that online gaming companies should leverage this trend by creating their own platforms for gamers to view gaming-related content. This presents an “unexploited opportunity for game publishers to deliver video con