Time spent gaming in Southeast Asia up Fifty three% after post-pandemic fall
Authentic Niko Companions story additionally reveals 75% of avid gamers devour digital wallets to amass video games, and females most frequently are inclined to manufacture game-connected purchases
Gamers in Southeast Asia are taking part further with video video games in 2024, with a Fifty three.2% year-on-year lengthen throughout the widespread particular person weekly gaming time.
That’s in accordance with a Niko Companions’ distinctive SEA-6 Gamer Behaviour and Market Insights Doc shared with GamesIndustry.biz, which explores the new tendencies throughout the six key Southeast Asian markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The latter two worldwide places noticed probably the most life like year-on-year lengthen in time spent having fun with video video games. This follows a “main drop” in 2023 all the best gadget through all six markets, attributed to post-pandemic changes in client behaviour.
In numerous places throughout the story, Niko Companions acknowledged female avid gamers are making further game-connected purchases, with 30% of females spending on video games when put subsequent with 22% of males.
Digital wallets are by a methods and away probably the most licensed price methodology all the best gadget through SEA-6, as further than 75% of avid gamers devour these to amass video games.
“Pondering that gamer spending power can also be rising all the best gadget through these markers, we forecast Southeast Asia to be the Second-quickest rising house we bear in mind for widespread earnings per paying person (ARPU) through 2028,” acknowledged Niko Companions CEO Lisa Hanson.
“To succeed, firms should not deal with the